UNDERSTANDING USER DESIRES: THE VALUE OF EXTENSIVE INTERVIEWS

In the dynamic realm of product design, comprehending user needs stands as a paramount goal. To truly grasp the essence of what users seek, in-depth interviews emerge as a potent tool. These structured conversations delve beyond surface-level responses, enabling researchers to reveal the underlying motivations, challenges, and wants that drive user

User interviews are a powerful tool for gaining valuable insights into your target audience's needs, behaviors, and desires. By carrying out in-depth conversations with real users, you can discover hidden patterns that determine their perceptions with your company. These conversations allow you to directly engage with your users, collecting authen